Introduction

Bachelor of Business Management (BBM) at KMC combines theoretical and practice blend of management education for 21st century management professionals. The total course weight is 120 credits including one comprehensive summer project work and internship report writing. BBM at KMC focuses on providing diverse academic, industrial and experiential exposure to its graduates in different managerial specialization such as financial management, marketing management, human resource management, international business, entrepreneurship and research.  KMC has adopted innovative, interactive and diversified learning approach for this BBM program. KMC anticipates different challenges and prospects for its undergraduate students in a dynamic business that they have engaged with and successful tackle effectively and efficiently.  Therefore, management education at KMC has shifted its focus from knowing to learning and from understanding to performing.